aka the Swiss Style, emerged in Switzerland and Germany in the 1950s. ITS became known for design that emphasized objective clarity through the use of compositional grids and sans serif typography as the primary design material. Key words that describe the driving force behind Swiss Style are Cleanliness, Readability, and Objectivity. https://opentextbc.ca/graphicdesign/chapter/1-6-its/
This News Link shows some images of some Swiss Designers: https://www.vice.com/en_us/article/8qvp8x/100-swiss-designers-new-typography-exhibition
Want to learn more of this style? Here’s a video to break things down for ya. https://www.youtube.com/watch?v=2nd8DLlJACw
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