There are 5 important aspects of logo design and they are: Identifiable, Legible, Simple, Unique, Adaptable.
Identifiable: the logo needs to be easily identified with the brand. It should clearly reflect the business’s values and services.
Legible: No matter the size or platform, gotta make sure people can read the logo.
Simple: Avoid using too many words, colors, and illustrations that just don’t make sense. Keep the logo nice and simple
Unique: You have to ask yourself, are people going to remember it? When someone sees the logo you want them to think of the business.
Adaptable: With today’s increasingly evolving technology, you have to make sure that the logo can work on a variety of platforms. For example: websites, mobile phones, social media, online advertisements, business cards, and letterhead.
This news link shows and explains how an art student created a memorable image. This shows that the student made it unique following one of the principles. https://www.jsonline.com/story/sports/mlb/brewers/2019/11/18/eau-claire-art-student-made-milwaukee-brewers-ball-glove-logo/4202151002/
This dude in the video will help you out on making a perfect logo for a business. https://youtu.be/AarxYoCHzOg
